Not too long ago, the word OPEN was a sign that flipped or lit up to let your customers — and prospective customers — know that your business was ready to do business with them.
You prepared by stocking the shelves, filling the till, checking the paperwork…and then you flipped the sign and opened your doors. After a set period of time, you ended your day and flipped the sign to CLOSED.
Today, smart businesses know that the OPEN sign is always on, helping to capture sales, market share and new customers 24 hours a day, 7 days a week, 52 weeks a year. The new OPEN sign is digital business — and your business needs to be open to leveraging the power of Big Tech to survive and thrive.
But “Hang on a second !” you reply, “. . . my business is still just a small business (even if we do have big plans) and we can’t afford to spend money unwisely.”
For most small business owners, CASH FLOW MANAGEMENT is THE vital skill set to possess to successfully navigate the ups and downs of entrepreneurial life.
But we also know that you need to make ‘investments’ to have the necessary tools to achieve success. After all, a baker can’t make bread without an oven.
Entrepreneurial means, to me, the idea that most small business owners want to be their own bosses, and aren’t exactly enamored with the same-old/same-old. New ideas, new recipes, new markets….these are the things that populate the dreams of the bold entrepreneur that you are. And technology represents that next-step that your business needs to take if you want to keep up with the Jones’ Inc.
Networked, when it was originally used, meant the old fashioned Rolodex, the circular card index of contacts that took up real estate on the desks of business people in the pre-internet era. Today, networked means having the digital tools at your disposal to engage with customers, vendors, bankers and government officials in the global marketplace accessed through your website.
OPEN. A reminder that it is never too late for an old-dog groomer (let’s say) to learn today’s new digital tricks — and to do so profitably.